The foundation of our company was laid through the initiation of trading in agricultural commodities. This move marked our entry into the business world and set the stage for future diversification and growth.

The establishment of Araak represented a significant milestone in our history, symbolising the birth of a what will become a diversified conglomerate. This strategic move allowed us to branch out into various business sectors, to explore new opportunities.

Venturing into the real estate sector, Araak Construction & Development was founded, marking our commitment to contributing to the country’s infrastructure and development. This step underscored our dedication to growth and excellence in real estate, showcasing our ability to deliver high-quality construction and development projects.

Expanding our footprint into the hospitality industry, Araak Hotel opened its doors, offering premium accommodations and services. This endeavour reflected our dedication to excellence and customer satisfaction setting new standards in hospitality and enhancing the travel experience in the region.

Our entry into the beverage industry was solidified with the launch of our first bottling plant. This initiative pioneered quality beverage production in the region, demonstrating our commitment to innovation and quality in product offerings, and meeting the growing demand for diverse beverage options.

Araak Engineering was founded to provide technical and engineering support to the ever growing needs of Araak’s operations. This strategic addition aimed at enhancing operational efficiency, reflecting a commitment to utilising cutting-edge technology and engineering solutions to support the group’s diverse business operations.

The introduction of 7up and Miranda to our beverage portfolio marked a significant expansion of our product offerings, establishing a strong presence in the soft drink market. These launches reflected our commitment to meeting consumer preferences and diversifying our beverage range to include popular and beloved brands.

The Medani Production Plant was inaugurated, enhancing our manufacturing capabilities, and further solidifying our position in the industry. This expansion underscored our commitment to quality production and meeting the increasing demand for our products, demonstrating our strategic approach to growth and expansion.

The launch of Crystal Water and Juices marked a significant innovation in the Sudanese market with the introduction of the first PET bottling initiative. This move set new standards in the beverage industry, offering consumers high-quality, convenient packaging options.

Wheata flour mill entered into the market, establishing itself as a leader in quality. Wheata exemplified our commitment to excellence and our dedication to setting industry standards. This strategic launch not only diversified our offerings but also reinforced our position as a company at the forefront in the food sector.

The development of Araak City and the establishment of the Hallow Core Factory represented a significant investment in urban development and manufacturing excellence.

Introducing canned soft drinks in Sudan, we became the first to offer beverages in this convenient packaging, diversifying our product offerings and enhancing accessibility for consumers. This innovation reflected our commitment to meeting market demands and offering products that combine convenience, quality, and taste.

The strategic expansion of Wheata’s production facilities to double our capacity was a testament to our commitment to meeting the growing demand for Wheata flour. This expansion underscored our commitment to meeting our customers’ needs.

The launch of Tornado, Sudan’s first energy drink, introduced a new category to our beverage line-up, catering to evolving consumer preferences for energy-boosting drinks. This product launch showcased our innovative approach to product development.

The formation of ATC as a packaging and distribution company streamlined our distribution operations, enhancing the efficiency and reach of our product delivery across markets. This strategic move demonstrated our commitment to operational excellence, customer satisfaction, and ensuring the widespread availability of our products.

By bringing franchises of KFC and Pizza Hut to Sudan, we made a significant entry into the fast food industry, offering international dining experiences to local consumers setting new standards in the food service industry in the country.